In this article:
What is the best phone for most people?
Best phones in 2023
How we test phones
Phone FAQs
It’s 2023 and quality smartphones are in abundance. Consumers have their pick of a wide variety of phones with fast processors, vibrant displays and powerful cameras. But with so many options, deciding which one’s right for you isn’t always easy. To simplify the decision, we’ve rounded up our top picks — each phone on this list meets the requirements for what CNET considers to be the best smartphones. From flagship phones to budget phones under $500 and everything in between, there are plenty of worthwhile options for everyone.
Every phone on this list has been thoroughly reviewed and tested, and you’ll find options across iPhone and Android that fit different needs.
What is the best phone for most people?
The Apple iPhone 14 and 14 Pro impressed us with excellent performance from their processors and the cameras. But if you aren’t after the best iPhone around, you still have plenty of smartphone choices, including the Pixel 7 Pro and the Samsung Galaxy S23 Ultra. They both offer everything you could want, from high-end performance to superb cameras.
Those who want something cheaper should consider the $599 Pixel 7, while the Galaxy S23 may be more suitable for people who prefer smaller phones.
There are a number of other great smartphones with eye-catching features, such as Samsung’s new Galaxy Z Fold 4, which has a foldable screen. These can be quite expensive, but if your cash doesn’t stretch that far, worry not. More and more affordable phones, such as the new Pixel 6A, pack great specs, high-speed 5G connectivity and more-approachable prices.
Most of the phones below are available unlocked and should be compatible with the big four US wireless carriers, unless otherwise specified. Many of the best phones of 2022 remain available below, but we review and update this list regularly and will keep you posted as we test new models in the year ahead. For more info, read our guide to help find the best phone for your needs and take a look at our tips on how to buy a new Apple iPhone or Android phone and where to snag the best phone deals.
Best phones in 2023

Apple iPhone 14 Pro
The best iPhone you can buy
Apple’s iPhone 14 Pro and Pro Max introduce sweeping changes like the Dynamic Island, a new 48-megapixel camera system and Apple’s new A16 Bionic processor. All of these upgrades come together to make for an experience that feels fresh and fast. The upgrades to the main camera allow it to take some truly stunning photos, making the phone a solid option if you’re into mobile photography.
As Apple’s top phone it doesn’t come cheap — especially if you want the larger Max model — but if you’re looking for the best all-round performance in an iPhone, then the 14 Pro is the phone to get.

Apple iPhone 14
Good upgrade for most people
While the base iPhone 14 doesn’t have the same triple camera array or new Dynamic Island notch as its pricier 14 Pro sibling, it still offers a lot to be excited about and comes with a more affordable price. CNET editor Patrick Holland describes it as “a good upgrade for most people” thanks to its solid performance, updated main camera and various other tweaks including a more repairable glass back in case it takes a tumble.
It’s not a huge overhaul from last year’s models, but if you’re in the market for a new iPhone and you don’t fancy spending the big bucks on the Pro series, then it’s a great option to consider.

Google Pixel 7 Pro
Best value for a premium Android phone
With its stellar triple camera, refined design and spacious 6.7-inch screen, there’s a lot to love about the Pixel 7 Pro. Although it’s not very different from the previous Pixel 6 Pro, it will feel like a big change to those upgrading from a phone that’s more than two years old. Google has improved the zoom capabilities on the Pixel 7 Pro, giving it a 30x digital zoom compared to the 6 Pro’s 20x range for capturing tighter shots. Both the Pixel 7 and 7 Pro are getting some new features powered by Google’s Tensor G2 chip, such as the ability to sharpen old photos. You’ll also get free access to Google’s VPN on the Pixel 7 and 7 Pro.
At $899, the Pixel 7 Pro is cheaper than both the $1,000 Galaxy S23 Plus and $1,200 Galaxy S23 Ultra at their regular starting prices, making it a solid choice for those who want a giant screen and an excellent camera for less.

Samsung Galaxy S23 Ultra
Best premium Android phone
The Galaxy S23 is a lot, but in a good way. It’s more than most people need in a phone, but that doesn’t make it any less impressive. Samsung made improvements to the camera’s resolution (200 megapixels compared to 108 megapixels), color tones and dynamic range, while retaining the same edgy design and massive 6.8-inch screen as its predecessor. There’s also a new Qualcomm Snapdragon 8 Gen 2 processor that’s been optimized specifically for Samsung’s phones, which brings faster performance compared to the Galaxy S22 Ultra.
Starting at $1,200, it may be an understatement to call this phone expensive. But those willing to pay more for a giant screen and a high-quality, versatile camera won’t be disappointed. Read our full review of the Galaxy S23 Ultra.
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