OPPO and Counterpoint unveil in-depth industry report on the adoption and tech advances of telephoto lenses in smartphones

lenses are becoming increasingly integrated into smartphones around the globe. The ability to zoom without sacrificing image quality, combined with the unique visual effects a telephoto lens can produce, has made it a popular choice among smartphone users. The proportion of smartphones equipped with a telephoto camera has increased both internationally and in China, reaching 19.3% and 24.4%, respectively, demonstrating the importance of telephoto lenses in today’s mobile photography environment.

OPPO’s pioneering role

The report also looks at OPPO’s role in popularizing telephoto lens technology. OPPO has been instrumental in making high-quality mobile photography accessible to the masses. The newly launched Reno11 series, positioned as “The Portrait Expert”, has been instrumental in bringing high-end telephoto lens features to more affordable smartphone models with the innovative “Telephoto Portrait” feature. This strategic move by OPPO has not only democratized access to professional-grade photography features but also underscored the brand’s position as a leader in mobile photography innovation.

The Reno11 series boasts features such as a 32MP 2x optical zoom camera powered by Sony IMX709 flagship sensor, enabling users to capture sharp, detailed images from a distance. The series also integrates advanced AI algorithms to enhance image quality, especially in portrait photography, providing users with the tools to capture life’s moments with unparalleled clarity and creativity.

Future outlook

Counterpoint’s analysis anticipates a positive outlook for telephoto lenses, affirming their pivotal contribution to the progression of mobile photography. The integration of telephoto lenses is just the beginning of a larger trend. The future of mobile photography is expected to see continual advancements, with telephoto lenses playing a significant role in how consumers capture and engage with the world around them. This trend is poised to redefine the standards of mobile photography, pushing the boundaries of what smartphones can achieve.